In 2016, we introduced ‘Urban Edge’ as design route for Taco Bell. For each store, we worked with local elements such as language, cultural nuances, landmarks, history, signages and mixed them with graffiti to give the urban feel. We believed in keeping each store locally relevant compare to the unified design approch for all quick serving restaurents globally.
Our design approach was appreciated by the local customers as well as Taco Bell international, which later adopted this design route as part of their global design language in 2018.
In May 2019, Taco Bell International appointed Burman Hospitality as their master franchise to open 600 stores in india. So far we have worked on 65 stores, please have a look.
Our design approach was appreciated by the local customers as well as Taco Bell international, which later adopted this design route as part of their global design language in 2018.
In May 2019, Taco Bell International appointed Burman Hospitality as their master franchise to open 600 stores in india. So far we have worked on 65 stores, please have a look.
