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The goal is to create a brand identity system for a hybrid space that combines the best of an office and a café in one place. The brand should be simple yet strong, easy to expand and adaptable to local relevance and the characteristics of the 'Street' combining work and play, it’s an urban hangout designed to take you offline while still keeping you connected.

SOCIAL is a collaborative workspace for the creative community during working hours and transforms into a high-energy bar after hours. The brand identity is designed to reflect the concept of SOCIAL at its core, using an iconic language that works across all touchpoints. Each SOCIAL location will have its unique logo, incorporating local language and area code, yet remain connected with others through bold stencil typography and the colour orange.
Client: Impresario Entertainment & Hospitality
Year: 2014